Madmia

Self-expression and mood-boosting designs have proven to be a winning pair for Australian luxury sock label, MADMIA. MADMIA is a playfully crazy, vividly colourful and unique sock company who specialise in inimitable knee-high socks and accessories.
Founded by Tanja Filipovska, MADMIA has created a revelatory fashion movement among young — and young at heart — consumers, thanks to their dopamine-inducing designs.

Cleverly intersecting the fashion and collectables markets, socks are far from simple for Gen Alpha with the style-it-yourself designs made to be mixed and mismatched.

Featuring a riot of colours and unique patterns and embellished with ears, wings and ribbons, each style is knitted — not printed — and can take up to six factories to assemble, with an emphasis on longevity and quality.
Filipovska known as MADMIA, says she was determined to challenge the cookie-cutter kids wear market in favour of fierce creativity and self-expression.